Thursday, January 29, 2009

Wrench Science in Bicycling Magazine

Shops we love.
Bicycling Magazine has finally showed some love to a segment of the cycling industry that is usually looked past. Online. There are a lot of preconceptions about online stores. Primarily because of dead beat online discounters that have pushed the industry to not trust what online stores have to offer. The most notorious being Colorado Cyclist's handling of Litespeed in the 90's. Colorado Cyclist, almost single handedly took the litespeed brand out of business with there discount tactics. The online community at the time was primarily made up of "mail order" discount shops, such as Jenson, Performance, and Nashbar. Which happen to all be owned by Performance now. These component discounters put a bad taste in the IBD's mouth about selling online, which pushed them to speak up against any online avenue. The next generation of bad online business practices was when the doors were opened to nearly any online store that asked for a brand. These next breed of "discount high-end" stores almost put the demise on the whole online community. Luckily most of them are all out of business due to the shady dealings, discounting and poor customer service. 123 bikes, kalo mtb to name a few who come to mind, the last one of the discounters still standing is Beyond Bikes and with the amount of manufacturers pulling out of the store in recent times and the amount of negative press on MTBR....well I'll let you decide.

Wrench Science has always maintained excellent customer service and respect to all the manufacturers we carry. We want to stay in business, we want our manufacturers to stay in business and we want to prove that online stores don't have to become discounters to be a good business model. Plus we build the sickest bikes in the industry.

When Wrench Science was being conceptualized back in 1998, there wasn't any high-end custom bike shops online that truly tried to build bikes for people. We decided that if we were going to enter the market there was really only one way to do it, which was to do what we did as a bike shop and build custom bikes right. At the time we didn't even sell bikes, we were service only by appointment and we had a full booked day every day. We tried to recreate that environment we were working in and give the professional mechanical advice we did in our store. The only logical choice was to create an online bike wizard. Thus WSLogic and Wrench Science were born.

The biggest misunderstanding about Wrench Science is the bike builder. The brilliance behind it is so shrouded in modesty, that often it's mistaken as "just a regular" bike builder. Ahh..and here lays the beauty. WSLogic is intellectual and for those few who understand the difference will praise Wrench Science's efforts in taking technology and molding it to the simplicity of a bike. The bike builder that so many taught as the best, surely haven't taken a close look at the workings of a true model. The simplicity of building a bike on Wrench Science often surpasses the idea that there is actual software behind it. Much like using an Adobe program you often don't think about what it takes to create software that is seamless and effortless. We work every single day on updating and increasing the software capabilities. We invest in our technology to ensure you have the best bike building experience on the web. The ease of building a custom bike is often over looking the technology, which it should.

First and foremost we are a bike shop with diehard bike employees, but we are also software developers. The bike builder is the only truly compatible bike builder in the world. In most cases of other bike builders they either have no compatibility, such as competitive cyclist, or your limited to a very select amount of parts that are hardcoded into the website. Either way it limits you as customer. If you don't know all the compatibilities between parts, your most likely building bikes online with incompatible items. In these times of short attention spans, isn't it important to know that you can build a custom bike 30 seconds knowing that know matter what item you choose in the drop down it's going to be compatible with the previous parts you've chosen? You can build a custom bike faster than pouring yourself a cup of coffee. The difficulty we use to go through specing a custom bike, trying to figure out pricing and making changes is really incomprehensible on an efficiency scale.

In today's world of custom jeans, cars, hats and computers what's a high end bike that isn't custom built these days? Isn't part of the fun of spending $6000 is knowing that it's built special for you? Perfect fit, perfect component selection and perfect color for exactly you. Not a bike that the production manager spec'd 100,000 to be shipped across the country. You owe it to yourself to take the step. The software (WSLogic) is special, it doesn't just go through parts that have already been chosen to fit, it looks at every mechanical number associated to the part to ensure that the next part matches perfectly. No mistakes. The only mistakes that can occur are human error and we have tried to exclude that possibility by building our own in house enterprise system that goes from the build, to the estimate, to the sale, to the buyer, to the parts receiver all being automated to track your parts systematically along the way. No this isn't your dad's bike shop of the 70's this is the culmination of technology and modernism wrapped up into a bike shop.

The few online stores left after the sweeping of the last few years have proven there place on the web. Each of us have qualities that out shine each other, but what we can say that none others can, is that we have the best custom bike builder in the world. Bicycling Magazine see's it, Tony Ellsworth sees it, Dave Turner see's it, Veltec see's it, Gita Bike see's it, Time USA see's it, Magura USA see's it in fact all of our manufacturer's see it. They aren't just supporting us because were a bike shop, they are supporting us because it's the future of bike shops to give customers options that work and we're the one's pioneering that front.

I ask of you to build bikes and customize.

Tuesday, January 27, 2009

Absolutely Mootiful!!!

You may have seen the article in Velo News about the incredible craftsmanship of Moots out of steamboat springs Colorado. I am happy to share there enthusiasm. Here are some images of the final product all dressed up and ready to go.

Wednesday, January 21, 2009

TCR Advanced SL Fork Product Recall Information


Working in voluntary cooperation with the Consumer Product Safety Commission, Giant Bicycle is providing a replacement fork for 2009 TCR Advanced SL and SL(ISP) bicycles and frames.

Consumers who have purchased 2009 model year TCR Advanced SL and SL (ISP) bicycles and frames should read the details below and immediately contact an authorized Giant Bicycle dealer for a free inspection and replacement fork.

Name of product: 2009 model year TCR Advanced SL and SL (ISP) Bicycles and Frames

Units: About 1,000

Importer: Giant Bicycle, Inc. of Newbury Park, Calif.

Hazard: The density of the steerer tubes can cause the forks to crack and break, posing a fall hazard to the consumer.

Incidents/Injuries: Giant Bicycle has received one report of the fork cracking with no reported injuries.

Description: This recall involves 2009 TCR Advanced SL Team, SL 0, SL 1, SL 2, and SL (ISP) model bicycles and frames in silver, charcoal, blue and red. The words "Giant" and "TCR Advanced SL" are printed on the frame. Steerer tubes with "B", "N" or "P" at the end of the serial number are not included in this recall. Other "TCR" model bicycles are not included in the recall.

Sold by: Authorized Giant Bicycle dealers nationwide from August 2008 through December 2008 for between $3,300 and $7,500.

Manufactured in: Taiwan

Remedy: Consumers should stop riding these bicycles immediately and contact an authorized Giant Bicycle dealer for a free inspection and replacement fork.

Consumer Contact: For additional information, contact Giant Bicycle toll-free at
(866) 458-2555 between 9 a.m. and 5 p.m. PT Monday through Friday.

Please click the link to see the CPSC press release related to this program

14 January 2009

Thursday, January 15, 2009

The BVK-Ripper

For all those wondering if the Ibis Mojo is up to the task of shredding gnar! Boys around the Science have been building the Ibis to do just that! 6 inch 20mm dual arch Magura front suspension, DHX 5.0 rear suspension 819's on Wrench Science orange Kings.....Wooooohwoooo! I think Ibis caught a flu cuz this Mojo is Sick! Blake Von Knopka hands down is the single most Avid rider I know. If he aint riding he's thinking about riding if he's not thinking about riding. He's most likely dreaming about riding. He is a riding fiend and we here at W.S. love em' for it! He will chew your ear off to get you on your bike. Check out some pics of the BVK-Ripper!

Thursday, January 8, 2009

Mavic R-SYS Recall

January 2009
This notice is addressed to users of R-SYS front wheels.
Annecy, January 5th 2009.

As part of its ongoing commitment to customer safety and satisfaction, Mavic has announced a voluntary recall of its R-SYS front wheels as a precautionary safety measure.

Mavic has identified that the carbon tubular spokes of the R-SYS front wheel may break during use in certain circumstances and causing the rider to lose control and possibly fall, potentially sustaining injury.

All models of Mavic R-SYS front wheels are concerned (R-SYS, R-SYS test, R-SYS Premium), whether purchased separately or as part of a bicycle. The wheels must no longer be used.

Consumers should immediately return their front wheel to a Mavic dealer; and a new upgraded R-SYS front wheel will be delivered free of charge. This exchange will start from 31st of March 2009. Until this date, and to facilitate the continued use of your bicycle, Mavic will offer a set of Aksium wheel that customers will keep after they have received the replacement R-SYS front wheel.

For any further question, please ask your Mavic Dealer,
or call the following number: 00 800 234 788 75
for USA and Canada: 1-800-664-9228
for Austria: 01 54663 5521

Mavic regrets any inconvenience We appreciate your understanding and, we look forward to providing you a superior upgrade to the one of the finest wheels on the market.

Tuesday, January 6, 2009


U.S. Consumer Product Safety Commission

Office of Information and Public Affairs Washington, DC 20207

January 6, 2009
Release #09-082

Firm's Recall Hotline: (800) 346-2928
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908

Bicycles with RockShox Bicycle Forks Recalled by SRAM LLC Due to Crash Hazard

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of Product: Bicycles using RockShox Domain 302 and 318 bicycle forks

Units: About 175

Importer: SRAM LLC, of Chicago, Ill.

Hazard: The steel steerer on the forks can crack, causing the fork to detach from the bicycle frame. This can cause the rider to lose control and crash.

Incidents/Injuries: One incident with a minor injury has been reported. Two other incidents without injury have been reported outside of the United States.

Description: The recall involves RockShox Domain 302 and 318 bicycle forks with steel steerer sold for installation on new bicycles. Only those forks manufactured between March 2008 and October 2008 with dates codes 09T8 through 42T8 are included in this recall. The date code is located on the back of the fork crown and on the lower leg. The RockShox Domain fork was installed on Transition Bottle Rocket bicycles, and may have been installed on Rocky Mountain Flatline 1, Rocky Mountain Slayer SS350, and Rocky Mountain Slayer SS396 bicycles.

Sold at: Specialty bicycle retailers nationwide from March 2008 through November 2008 for between $1,600 and $3,100.

Manufactured in: Taiwan

Remedy: Consumers should stop using bicycles equipped with these forks immediately and contact their bicycle retailer for a free replacement fork.

Consumer Contact: For additional information, contact SRAM at (800) 346-2928 Monday through Friday, 9 a.m. to 5 p.m. CT, or visit the firm’s Web site at

Picture of Recalled Bicycle Forks


Send the link for this page to a friend! The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of serious injury or death from thousands of types of consumer products under the agency's jurisdiction. The CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. The CPSC's work to ensure the safety of consumer products - such as toys, cribs, power tools, cigarette lighters, and household chemicals - contributed significantly to the decline in the rate of deaths and injuries associated with consumer products over the past 30 years.

To report a dangerous product or a product-related injury, call CPSC's hotline at (800) 638-2772 or CPSC's teletypewriter at (800) 638-8270, or visit CPSC's web site at To join a CPSC email subscription list, please go to Consumers can obtain this release and recall information at CPSC's Web site at