Wednesday, November 14, 2007

The Ride gets Award

Ellsworth has been building bikes for a longtime. This past year they came out with something a little bit different then what you would expect from Ellsworth. The Ride. The Ride uses a very special rear hub,nuvinci that doesn't have individual gears but more of a planetary system that allows any gear placement between low and high. No shifting noises or gear changes. You really have to ride it to feel how the rear hub works.

Tony Ellsworth hates the word cruiser or comfort bike, he likes the word lifestyle. So if your wondering what the bike is designed for you can think, lifestyle. Look cool, ride cool, and still be able to climb a hill in a seated position. Popular Science agrees with Tony that the bike and technology is a great idea and have awarded him the 2007 Best of What's New Grand Award. You can read the details.

RAMONA, CA (BRAIN)—Ellsworth’s The Ride bike is the recipient of the 2007 Best of What’s New Grand Award from Popular Science in the Recreation category.

Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 10 categories for inclusion in their annual Best of What’s New issue—its best-read issue of the year. To win, a product or technology must represent a significant step forward in its category. All of the winners will be featured in this December’s special issue, on newsstands November 14.

“The Ride rides like no other bike on earth—a smooth, almost silent glide,” said Tony Ellsworth, president, founder and chief executive officer of Ellsworth. “The sleek and stunning design was inspired by another ground-breaking new technology which eventually led to The Ride becoming the first bike to use the revolutionary gearless NuVinci Continuously Variable (CVP) drive. No off the shelf parts would do as the patent pending frame and fork, as well as many other components were specifically designed for our first ‘Cruiser.’”

You can test ride "The Ride" at our brick and mortar store or you can read more about it at The Ride

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